Being a market leader demands responsibility

A market leader has to be aware of what motivates customers.

This applies in particular to manufacturers of cosmetics. Why? Because hotel amenities are not only consumed, but also experienced on a daily basis with all the senses. This is why our philosophy – ‘The best for our customers' – aims high: we offer brands for the hotel industry that stand out, and provide customers with all-round added value.

These are our benchmarks when it comes to hotel supplies:

1. We have given the term quality new meaning in every sense. Our 'made in Germany' quality is a leading global success.
2. Our product range offers diversity and inspiration. At present, there are more than 20 different ADA beauty brands on the market.
3. We are creative and highly innovative: a genuine trendsetter for hotel cosmetics. We seek out individual solutions and spark new trends.
4. Every customer is special. We fulfil the varied requirements of our customers by providing specific, customized cosmetic solutions.
5. Our customers, their ideas and interests – these are our criteria. Your satisfaction is our goal. This proximity to our customers is clearly apparent from our dedicated service level.
6. Our ethical values are founded upon our sense of responsibility for man and nature. For this reason, our company is committed to fulfilling ecological, economic and social ideals.